Logix Federal Credit Union launches Mortgage Coach

IRVINE, Calif, April 27, 2022 – Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Logix Federal Credit Union (Logix) has rolled out Mortgage Coach to enhance the mortgage advisory service it provides to members. Nearly 200 registered mortgage loan officers will use the Mortgage Coach platform to help members understand how various home financing strategies can best fulfill their homeownership goals and build wealth.

Headquartered in Los Angeles County, Logix is reputed as one of the nation’s largest and most reliable credit unions. Logix has more than $9 billion in assets and operates branches in service of more than 225,000 members. In keeping with its commitment to investing in financial health and education, Logix offers a comprehensive Financial Wellness program that supports members’ with money management and financial planning services to encourage better, smarter financial decisions.

By partnering with Mortgage Coach, Logix has empowered its mortgage lending arm with interactive Total Cost Analysis (TCA) presentations, which educate consumers by modeling home loan performance over time. The partnership will enable Logix loan officers to solidify themselves as trusted mortgage advisors by providing members user-friendly comparisons of lending scenarios to help them make more informed decisions. TCA presentations are personalized, digital and can be shared with borrowers via text, email or Mortgage Coach’s mobile app.

“Logix is the financial institution of choice for hundreds of thousands of members because it prioritizes service, education and financial success above all else,” Mortgage Coach President Joe Puthur said. “Our TCA presentations will help achieve Logix’s commitment to mortgage engagement, experience and education by streamlining each loan officer’s ability to provide personalized financial education to every credit union member, increasing homeownership and equity access to everyone they serve.”

This service was selected by the Logix management team with intentions to provide greater value to members.

“Mortgage Coach has presented our mortgage lending division at Logix with an incredible ​​opportunity to offer enhanced advisory services to thousands of members,” Logix President and CEO Ana Fonseca said. “Mortgage Coach’s TCAs will make it easier for our staff to deliver more value to members by helping them consider how their mortgage fits holistically into a broader financial picture.”


About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Learn more about Sales Boomerang and Mortgage Coach here!

@SalesBoomerang @MortgageCoach @HousingWire #HWVanguard
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DepthPR for Sales Boomerang
Leslie@DepthPR.com
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