Mortgage Coach and HomeBinder partner to engage homeowners in actively managing home financing

CORONA, Calif., Oct. 5, 2021 – Mortgage Coach, the mortgage industry’s leading platform enabling lenders to create digital and accurate home loan options for consumers, today announced an integration with HomeBinder, a centralized home management solution that keeps homeowners connected with mortgage lenders, Realtors and other authorized professionals. Powered by Mortgage Coach’s Total Cost Analysis (TCA) presentations, the integration enables homeowners to compare refinance and home equity scenarios directly from the HomeBinder home management platform.

HomeBinder’s lender customers provide homeowners with a digital personalized home management portal, or HomeBinder, that helps borrowers manage their home’s value while lenders keep all customer relationships engaged for the full duration of home ownership. Each Homebinder provides abilities that include document storage, maintenance reminders and appliance recall notifications. The announced integration now allows HomeBinder subscribers to compare how their current mortgage would perform against a standard refinance and a cash-out refinance at 15- and 30-year terms with the trusted insight and accuracy of the Mortgage Coach TCA. Homeowners are uniquely empowered to interact directly within their HomeBinder with their personalized Mortgage Coach TCA, instantly modeling key home management financing techniques. For example, Homebinder users can adjust variables to see how applying additional money toward their monthly principal would shorten the length of their mortgage and save money on interest.

Loan originators keep borrowers engaged in the home financing process. The integration further provides instant fully automated capabilities using the unique data and insight available to individuals managing their home ownership journey with a HomeBinder. The integration includes periodic invites inspiring homeowners to review their financing options with a refreshed Mortgage Coach TCA experience illustrating how much money they could save by taking advantage of current interest rates. Additionally, loan originators can proactively engage homeowners by uploading any additional custom TCA comparisons into the clients HomeBinder allowing the lender to clearly demonstrate the benefit of any future transaction or reinvestment.

“Educating borrowers inspires a level of trust that translates into increased conversion and borrower referrals, automation ensures every fundable opportunity has a differentiating mortgage advice presentation. This depth of the integration will allow lenders and depositories to create millions of HomeBinders that now include the proven transparency and influence of our TCA experience.” said Mortgage Coach President Joe Puthur.

“Cross Country Mortgage is committed to matching each customer with the perfect mortgage for their needs, providing education and delivering world-class support every step of the way,” said Cross Country Mortgage Regional Manager Chad Baker. “The integration between Mortgage Coach and HomeBinder helps us extend our exemplary service to customers long after closing.”

“Our true north is providing homeowners a singular hub for managing all aspects of their home — and one important facet is financing,” said HomeBinder Founder and CEO Jack Huntress. “Integrating with Mortgage Coach helps keep homeowners engaged with lenders long after closing by introducing the concept of maintaining and improving not just the home itself, but also managing the full set of possible financial benefits of home ownership.”

Mortgage Coach powered lenders and individual members can learn more about activating the HomeBinder integration by visiting\HomeBinder or contact their customer success representative.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit

Learn more about Sales Boomerang and Mortgage Coach here!

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Media Contact:
Leslie Colley
DepthPR for Sales Boomerang
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