Mortgage Markets CUSO implements Mortgage Coach

IRVINE, Calif, April 27, 2022 – Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement for the credit unions it serves.

A subsidiary of Connecticut-based Finex Credit Union, Mortgage Markets CUSO is a credit union service organization that was founded in 2003 to fulfill credit unions’ need for modern, friendly mortgage lending outsourcing. To date, Mortgage Markets CUSO’s mortgage lending services are relied on by 15-plus U.S. credit unions including Connecticut State Employees Credit Union and Nutmeg State Financial Credit Union.

Mortgage Markets CUSO will use Mortgage Coach to enhance rule-based marketing campaigns with loan presentations to inspire conversion. Via integration with Mortgage Market CUSO’s point of sale (POS) system, Mortgage Coach will automatically generate a Cost of Waiting loan presentation once a lead begins an online mortgage loan application. The Cost of Waiting loan presentation models how rising interest rates and home prices will increase the cost of purchasing a home six months in the future.

“Credit unions typically excel at offering warm service and competitive rates but are often challenged to keep pace with the digital service provided by large lenders,” Mortgage Coach President Joe Puthur said. “Our Cost of Waiting presentations help credit unions compete by showing members they are eager to help them with their mortgage, they care about their home financing outcome and they are ready to support the financing process with modern lending technology.”

“Mortgage Market CUSO strives to support credit unions with exceptional mortgage service backed by a best-in-class digital experience, and Mortgage Coach helps us deliver this in spades,” Mortgage Markets CUSO President Michael Ferraro said. “We look forward to helping our customers grow their mortgage lending divisions with personalized, high-touch technology.”


About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Learn more about Sales Boomerang and Mortgage Coach here!

@SalesBoomerang @MortgageCoach @HousingWire #HWVanguard
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Media Contact:
Leslie Colley
DepthPR for Sales Boomerang
Leslie@DepthPR.com
(470) 778-9989