Planet Home Lending selects Mortgage Coach to enhance customer experience

MERIDEN, Conn. & IRVINE, Calif., April 4, 2022Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.

This partnership also enables Planet Home Lending to grow its marketing technology (martech) offering to its MLOs.

“Our new partnership with Mortgage Coach allows us to further invest in our talented MLOs with tools to continue providing the highest level of service to potential and existing borrowers,” said Caleb Mittelstet, EVP, National Production Distributed Retail Sales. “As the origination market shifts and consumers are reconsidering what type of financing they need, MLOs require the best tools available to answer questions and provide relevant information.”

Along with the side-by-side loan comparisons, the Mortgage Coach platform provides a level of transparency that Planet Home Lending can use to improve new business efforts as well as retain current borrowers. The tool is available on desktop and mobile and enables MLOs to educate borrowers and deepen relationships on the road to homeownership.

Having a robust martech offering has allowed Planet Home Lending to continue to grow its distributed retail channel. In the first quarter, the company added seven new branches and 40 MLOs. The company’s other customer-focused marketing technology includes applications from TotalExpert, BombBomb, HomeBot, MBS Highway and Blend.

“Putting Mortgage Coach into the hands of the first-rate mortgage professionals at Planet Home Lending elevates their ability to serve borrowers across the country by helping them attain their homeownership and financial dreams,” said Mortgage Coach President Joe Puthur. “We are excited to embark on this journey with Planet Home Lending, and we know it will be a lasting and fruitful relationship.”

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit

Learn more about Sales Boomerang and Mortgage Coach here!

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Media Contact:
Leslie Colley
DepthPR for Sales Boomerang
(470) 778-9989