Mortgage Coach and Sales Boomerang attract investments from LLR Partners

BALTIMORE, Md. and IRVINE, Calif., Jan. 25, 2022Sales Boomerang, a provider of automated borrower intelligence and retention software for lenders, and Mortgage Coach, a borrower conversion platform empowering lenders to educate borrowers with interactive presentations that model home loan performance over time, today announced strategic investments from Philadelphia-based private-equity firm LLR Partners. Sales Boomerang and Mortgage Coach will maintain their existing brands and teams.

The transactions will support product enhancements designed to make both companies’ widely used technologies even more valuable to lenders. Go-forward initiatives include support for a wider range of financial products and lending institutions and a tighter integration between Sales Boomerang and Mortgage Coach.

Sales Boomerang monitors contact databases on behalf of lenders to identify when a prospect or past customer is ready and credit-qualified for a new loan. By combining market intelligence such as interest rate changes, improved credit scores and home listings with mortgage lenders’ credit underwriting preferences, Sales Boomerang notifies lenders of real-time, actionable loan opportunities, resulting in higher mortgage loan officer productivity, increased new loan originations and improved existing borrower retention.

Mortgage Coach helps lenders convert more leads to borrowers with interactive Total Cost Analysis (TCA) presentations that model the costs and benefits of mortgage loans over time. The company’s technology is used by lenders to compliantly deliver on-brand, consultative lending solutions at scale and improve borrower conversion.

“Together, Sales Boomerang and Mortgage Coach enable lenders to deliver data-driven advice to borrowers, creating immediate sales influence before a borrower begins shopping for a new loan,” said Sales Boomerang CEO Alex Kutsishin. “Our strongly aligned missions, and now shared investor, provide both organizations the resources to deliver technology solutions that mortgage lenders cannot succeed without as the industry shifts to automated origination processes.”

“LLR recognizes that empowering borrowers with home finance education represents one of the best opportunities for lenders to increase volume, improve transparency and place innovative new loan options,” said Mortgage Coach CEO Dave Savage. “This investment from LLR, combined with an enhanced data partnership with Sales Boomerang, will help enable both businesses to scale more rapidly and strengthen our position as trusted platforms for our customers.”

“Sales Boomerang and Mortgage Coach are well positioned to support over 5,000 financial institutions and 350,000 licensed mortgage loan officers across the United States,” said Sam Ryder, principal at LLR Partners. “Our strategic investments will help both businesses to define the next generation of lending technology.”

“Alex, Dave and their teams have built innovative technology businesses that support lenders with advanced data analytics and borrower communication capabilities,” added David Reuter, partner at LLR Partners. “We look forward to partnering with both teams to help build on their exciting growth.”

Canaccord Genuity served as exclusive financial advisor to Sales Boomerang, and Vaquero Capital served as exclusive financial advisor to Mortgage Coach.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit

Learn more about Sales Boomerang and Mortgage Coach here!

@SalesBoomerang @MortgageCoach @HousingWire #HWVanguard
Media Contact:
Leslie Colley
DepthPR for Sales Boomerang
(470) 778-9989